Sustainable endeavours aims to be the leading podcast resource for sustainable business practices, fostering a global community of eco-conscious entrepreneurs and businesses dedicated to creating a more sustainable future.In this case study we will go through the thought process behind the sustainable endeavours podcast visual identity.
The first step was to create a brand brief which was followed by highlighting the key words that represent the sustainable endeavours podcast.
The key words include - community, empowerment, trust, innovation and sustainability.
If we look at the logo it is a combination of a word mark and a pictorial mark.
The pictorial mark consists of a leaf wreath and a plant, wherein the leaf wreath represents a community of suitability enthusiasts. Also the shape of the wreath is inspired by the shape of a mic to depict a podcast.
The plant represents growth and the flowers in the form of bulbs represent ideas and innovation. Hence overall it emphasises empowerment through sharing knowledge and ideas.
The word mark is a serif with smooth curves, emphasising trust while also being friendly and approachable.
A muted palette consisting of greens and brown is chosen as green represents nature, growth, prosperity. While brown has a sense of earthiness to it while representing reliability, warmth and support. Overall the colour palette emphasises the key words chosen in the brand brief to represent sustainability and trust.
For the headings the font of choice is Citrus Gothic. The reason behind choosing this font is that it has a nice texture which gives it an organic look. Plus the pointed curvature of the serifs resembles a leafs pointed end.
For the body copy, Futura PT is proposed. It goes well with citrus gothic and being a san serif it is easier to read long paragraphs of text like podcast notes easily.
Both plants and water bodies play a major role in sustainability, and the overall visual identity has a more earthy vibe to it. However, using textures provided an opportunity to include and represent water bodies in a subtle yet efficient way to emphasise that sustainable practices go beyond protecting plants and trees.
Hence the texture proposed represents the bark of a tree and ocean waves respectively.
